How I find guests (and get them to say yes)
The two most common questions I get asked within my inner circle are: How do you find these people? How do you get them to say yes? To be honest, the first question is probably the more interesting and insightful of the two. It can be quite a process, and I’ve approached it from a few different angles. It always starts with: “What do I find interesting right now?” Then I come up with a big, messy list of topics, the list is always...